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Under him and his successor as president of Volkswagen of America, J. Stuart Perkins, VW's U.S. sales grew to 569,696 cars in 1970, an all-time peak, when Volkswagen captured 7 percent of the U.S. car market and had over a thousand American dealerships. The Volkswagen Beetle was the company's best seller in the United States by a wide margin.
Volkswagen is the founding and namesake member of the Volkswagen Group, a large international corporation in charge of multiple car and truck brands, including Audi, SEAT, Porsche, Lamborghini, Bentley, Bugatti, Scania, MAN, and Škoda. Volkswagen Group's global headquarters are located in Volkswagen's historic home of Wolfsburg, Germany. [87] [88]
The Volkswagen Group comprises the following vehicle manufacturers and their corresponding brands: [note 1] Here are the brands operated under the Volkswagen Group: [94] Audi AG : 100% ownership [ 5 ] — The current company was formed through the acquisitions of Auto Union from Daimler-Benz on 30 December 1964, and NSU Motorenwerke on 9 March ...
[20] Management at Volkswagen of America was also described as having become Americanized [21] and having struggled with advertising for Westmoreland's main product, the Rabbit. In his 2002 book Getting the Bugs Out: the Rise, Fall, and Comeback of Volkswagen in America, David Kiley said that "the German character was fading into oblivion." [21]
J. Stuart Perkins (1928-2014) was a British-born businessman who served as president of the U.S. sales subsidiary of Volkswagen, Volkswagen of America, from 1965 to 1978.. During his tenure as president of Volkswagen's American operations, sales of Volkswagen cars peaked in the United States, the model lineup was greatly expanded beyond the Volkswagen Beetle with new rear-engined, air-cooled ...
Volkswagen AG on Wednesday named a new head of its America group as the German automaker pushes to boost SUV sales amid weakening demand for cars.
Initially, in 1990, he worked on group and brand strategy and, in 1997, he became responsible for North-Western European sales. In 2004, he became head of Sales for Europe. [2] On January 1, 2014, he became CEO and President of Volkswagen Group of America. He left Volkswagen on 9 March 2016. [5]
DETROIT, Oct 10 (Reuters) - Volkswagen AG on Wednesday named a new head of its America group as the German automaker pushes to boost SUV sales amid weakening demand for cars.
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related to: volkswagen group of america history