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  2. Bottom-up and top-down design - Wikipedia

    en.wikipedia.org/wiki/Bottom-up_and_top-down_design

    A top-down model is often specified with the assistance of black boxes, which makes it easier to manipulate. However, black boxes may fail to clarify elementary mechanisms or be detailed enough to realistically validate the model. A top-down approach starts with the big picture, then breaks down into smaller segments. [1]

  3. Context effect - Wikipedia

    en.wikipedia.org/wiki/Context_effect

    Top down design fuels understanding of an image by using prior experiences and knowledge to interpret a stimulus. This process helps us analyze familiar scenes and objects when encountering them. [3] During perception of any kind, people generally use either sensory data (bottom-up design) or prior knowledge of the stimulus (top-down design ...

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Shannon–Weaver model of communication [86] The Shannon–Weaver model is another early and influential model of communication. [10] [32] [87] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

  6. Top-down - Wikipedia

    en.wikipedia.org/wiki/Top-down

    Top-down reading, is a part of reading science that explains the reader's psycholinguistic strategies in using grammatical and lexical knowledge for comprehension rather than linearly decoding texts. Top-down proteomics, a method for protein analysis; Top-down effects, effects of population density on a resource in a soil food web

  7. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    Recently, Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model for the relationships among design ideas, communication, and platform. [3] The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and ...

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    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.