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  2. Bottom-up and top-down design - Wikipedia

    en.wikipedia.org/wiki/Bottom-up_and_top-down_design

    This redirect may meet Wikipedia's criteria for speedy deletion because it is holding up a page move that is non-controversial or consensual, for instance reversing a redirect. The page to be moved to this name is Bottom–up and topdown design

  3. Communication design - Wikipedia

    en.wikipedia.org/wiki/Communication_design

    Recently, Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model for the relationships among design ideas, communication, and platform. [3] The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and ...

  4. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    In Schramm's model, communication is only possible if the fields of experience of sender and receiver overlap. [24] [25] Schramm's model of communication is another significant influence on Berlo's model. It was first published by Wilbur Schramm in 1954. For Schramm, communication starts with an idea in the mind of the source.

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

  6. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Shannon–Weaver model of communication [86] The Shannon–Weaver model is another early and influential model of communication. [10] [32] [87] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.

  7. Organizational communication - Wikipedia

    en.wikipedia.org/wiki/Organizational_communication

    The structure is typically top down, from leaders in various departments and senior staff in the organization, which funnel down to lower level employees. [13] Informal communication, generally associated with interpersonal, horizontal communication, was primarily seen as a potential hindrance to effective organizational performance.

  8. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]

  9. Communication for Development - Wikipedia

    en.wikipedia.org/wiki/Communication_for_Development

    This includes large-scale media campaigns, social marketing, dissemination of printed materials, and 'education-entertainment'. Since then, C4D has broadened to incorporate interpersonal communication: face-to-face communication that can either be one-on-one or in small groups.