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Rare Beauty’s Positive Light Tinted Moisturizer is the perfect no-makeup makeup essential for summer—and all 23 shades are back in stock at Sephora.
Rare Beauty has already served up dreamy lip balms, matte lipsticks, and vibrant lip creams. Now, Selena Gomez’s makeup line is expanding its lip family with what is arguably one of the most ...
Rare Beauty’s products, from a liquid highlighter to a body and hair mist with names like Positive Light and Find Comfort, are designed to be inclusive in terms of shade range and easy-to-use ...
In 2023, Rare Beauty launched its Soft Pinch Tinted Lip Oils, they sold out within 12 hours on RareBeauty.com, generating a wait-list of more than 20,000 customers. [49] As of 2023, Rare Beauty emerged as the top index brand on TikTok and Instagram, with a combined media impact value of US$313,198,657 on the two platforms alone. [50]
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Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...