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In August 1998, Enterprise took legal action against car rental competitors Hertz and Advantage in regards to similarities between the companies' slogans. [17] [18] In 1994, Enterprise adopted the slogan "We'll pick you up." Four years later, the company felt that Hertz and Advantage were using slogans at the time that imitated its own too closely.
Unlike his competitors, who focused on business rentals at airports, Taylor concentrated on the hometown market offering home pickup services which led to Enterprise's "We'll Pick You Up" slogan. [3] By 1980, the rental fleet had grown to 6,000 cars.
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In 2370, Commander William Riker, aboard Enterprise-D, is troubled by the events depicted in the Next Generation episode "The Pegasus", and seeks guidance.At Lieutenant Commander Deanna Troi's suggestion, Riker sets a holo-program to the date 2161, some six years after the events of "Terra Prime", to a time when the original Enterprise is due to be decommissioned after ten years of active service.