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The shoes included the Ewing Conductor, Ewing Rivalry Hi, and the Ewing Rivalry Lo. [2] Adidas Rivalry in a high top in the New York Knicks colorway. The Rivalry was created as the cheaper alternative to the Conductor. It features full-grain leather overlays with a more streamlined design and a grippy rubber outsole compared to previous models. [3]
The original name of the shoes were Tournament later being renamed to Campus in the 1980s. Part of what made the shoes a success is the thicker overall design of the shoe when compared to other shoes from Adidas like the Samba or Gazelle. [2] This can be seen from the bigger sole, the bigger upper of the shoe, and even the wider stripes on the ...
1 Adidas. 2 AND1. 3 Athletic Propulsion Labs. 4 Anta. 5 Converse. 6 Ektio. 7 Gaze. 8 Jordan. 9 Li-Ning. ... Basketball shoes are sneakers designed specifically for ...
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A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
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