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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]
In the Western philosophical tradition, Aristotle is often situated as the first commentator on the nature of metaphor, writing in the Poetics, "A 'metaphorical term' involves the transferred use of a term that properly belongs to something else," [8] and elsewhere in the Rhetoric he says that metaphors make learning pleasant; "To learn easily is naturally pleasant to all people, and words ...
Authors writing their texts consider not only a word's denotation but also its connotation. For example, a person may be described as stubborn or tenacious, both of which have the same basic meaning but are opposite in terms of their emotional background (the first is an insult, while the second is a compliment).
A list of metaphors in the English language organised alphabetically by type. A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels".
George Philip Lakoff (/ ˈ l eɪ k ɒ f / LAY-kof; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
In linguistics, the conduit metaphor is a dominant class of figurative expressions used when discussing communication itself (metalanguage).It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers.
The couple metaphor-metonymy had a prominent role in the renewal of the field of rhetoric in the 1960s. In his 1956 essay, "The Metaphoric and Metonymic Poles", Roman Jakobson describes the couple as representing the possibilities of linguistic selection (metaphor) and combination (metonymy); Jakobson's work became important for such French ...