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The Technocultural Studies major program is an interdisciplinary integration of current research in cultural history and theory with innovative hands-on production in digital media and "low-tech". It focuses on the fine and performing arts, media arts, community media, literature and cultural studies as they relate to technology and science.
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
Smartphones are an example of new media and a convergent device that can be used for not only making phone calls and sending text messages but also used for surfing the internet, watching videos, paying bills, accessing social media, and so on. [6] Social media platforms are forms of new media that create new models of social convergence.
Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. As discussed in Media Culture (by Campbell), convergence of technology is not new. It has been going on ...
Although these previous examples only show a few of the positive aspects of technology in society, there are negative side effects as well. [6] Within this virtual realm, social media platforms such as Instagram , Facebook , and Snapchat have altered the way Generation Y culture is understanding the world and thus how they view themselves.
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'" [5] [6] [7] In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling ...
The analysis also demonstrates how the mediatization of these subcultural groups brings them to become part of mainstream culture, changes their rebellious and oppositional image and engages them with the global commercialization culture. [183] Another example is how media's omnipresence informs the ways Femen's protests may take place on ...