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  2. Oracle Advertising and Customer Experience (CX) - Wikipedia

    en.wikipedia.org/wiki/Oracle_Advertising_and...

    The product suite was later named Oracle Cloud CX. By 2021, Oracle CX had been combined with Oracle Data Cloud and became Oracle Advertising and Customer Experience (CX). [5] In 2006, Oracle purchased Siebel Systems, [6] [7] and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand. [8]

  3. Affiliate tracking software - Wikipedia

    en.wikipedia.org/wiki/Affiliate_tracking_software

    Tracking Time and Location: Tracking time and location of impression, click, lead and sale, usually gathered from user cookies, sent back from the advertiser's server site to the tracking software server for consolidation. Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link ...

  4. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

  5. Genesys (company) - Wikipedia

    en.wikipedia.org/wiki/Genesys_(company)

    The software is available over the cloud, or as on-premises software. The company's products include the following: Genesys Multicloud CX, formerly Genesys Engage and PureEngage, Genesys' multicloud call center software available on all three major public cloud platforms – AWS , Azure and Google Cloud , deployed either in a public or private ...

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

  7. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    Cloud Computing: MySQL: 2006 SageCRM: Sage Group: Sage CRM 2019 R1 February 2019 Proprietary or SaaS: ASP.NET, ASP yes Windows MS SQL, ORACLE, DB2 1981 Salesbox CRM: Salesbox CRM 2019 2019 SaaS: JS, React: yes Web, iOS, Android: PostgreSQL: 2014 Salesforce.com: Marc Benioff Winter '21 June 2019 Proprietary: APEX (Proprietary Language Java-like ...

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