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Quartz movement of the Seiko Astron, 1969. The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the advancement in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.
The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. [2] [3] [4] The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5]
Glycine Watch SA, or simply Glycine (/ ˈ ɡ l aɪ s iː n / ⓘ), is a Swiss watchmaker founded in 1914 in Biel/Bienne (BE), Switzerland, where its manufacturing and headquarters remain today. In 1930, Glycine released the first mass-produced automatic watches , and in 1959, it developed vacuum-sealed cases, allowing for more durable and water ...
The Tudor trademark was registered in 1926 by Swiss watchmaking company Veuve de Philippe Hüther on behalf of Hans Wilsdorf, founder of Rolex watches. In 1936, Wilsdorf took it over and went on to found the company Montres Tudor SA in 1946. [5] Tudor's purpose was to offer a more affordable watch than Rolex while maintaining Rolex-like quality.
Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group.The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship ...
Following repeated crises in the Swiss watch industry, by the 1970s ASUAG (as well as SSIH, the other major Swiss Watch holding company) was once again in trouble. Foreign competition, in particular the Japanese watch industry, with its mass production of cheap new electronic products and new technology, was rapidly establishing a strong ...