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The GE matrix helps a strategic business unit evaluate its overall strength. Each product , brand, service , or potential product is mapped in this industry attractiveness/business strength space. The GE multi-factor model or "nine-box matrix" was first developed by McKinsey for General Electric in the early 1970s.
The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
A specific argument has already been made for the strategy direction matrix of product vs market and the 3 × 3 GE-McKinsey matrix to assess business strength vs industry attractiveness, the BCG matrix of market share vs industry growth rate, and Kraljic's portfolio matrix. [141]
The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management , and portfolio analysis can use it as an analytical tool.
The McKinsey 7S Framework is a management model developed by business consultants Robert H. Waterman, Jr. and Tom Peters (who also developed the MBWA-- "Management By Walking Around" motif, and authored In Search of Excellence) in the 1980s.
The aim was to make GE's different strategic business units (SBUs) comparable. Since GE was highly diversified at the time, key factors were sought that would have an impact on economic success regardless of the product. In particular, the return on investment (ROI), i.e. the profit per unit of tied capital, was used as the measure of success.
Examples of MECE arrangements include categorizing people by year of birth (assuming all years are known), apartments by their building number, letters by postmark, and dice rolls. A non-MECE example would be categorization by nationality, because nationalities are neither mutually exclusive (some people have dual nationality) nor collectively ...
An issue tree showing how a company can increase profitability: A profitability tree is an example of an issue tree. It looks at different ways in which a company can increase its profitability. Starting from the key question on the left, it breaks it down between revenues and costs, and break these down into further details.