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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [101] This is marketed as quality fashion clothing at affordable prices.
A pincushion (or pin cushion) is a small, stuffed cushion, typically 3–5 cm (1.2–2.0 in) across, which is used in sewing to store pins or needles with their heads protruding to take hold of them easily, collect them, and keep them organized. Pincushions are typically filled tightly with stuffing to hold pins rigidly in place.
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A cushion is a soft bag of some ornamental material, usually stuffed with wool, hair, feathers, polyester staple fiber, non-woven material, cotton, or even paper torn into fragments. It may be used for sitting or kneeling upon, or to soften the hardness or angularity of a chair or couch. [ 1 ]