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The letter m has three, the left, middle, and right stems. The central stroke of an s is known as the spine. [6] When the stroke is part of a lowercase [4] and rises above the height of an x (the x height), it is known as an ascender. [7] Letters with ascenders are b d f h k l. A stroke which drops below the baseline is a descender. [7]
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
A few days later, the logo was used in China and Hong Kong to pay respects to the victims of the 2010 Qinghai earthquake. [22] On September 7, 2010, a colorless Google logo going by the name of the "Keystroke Logo" was introduced, which lit up with the standard Google colors as the first 6 letters of a search query were entered. [23]
This is an accepted version of this page This is the latest accepted revision, reviewed on 8 February 2025. Art of arranging type "Typographer" redirects here. For the typewriter, see Typographer (typewriter). Not to be confused with Type design, Topography, Typology, or Topology. A specimen sheet of the Trajan typeface, which is based on the letter forms of capitalis monumentalis or Roman ...
Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity.The explanation proposed by Father Edward Catich in his 1968 book The Origin of the Serif is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush ...
Lettering is an act or result of artfully drawing letters, instead of writing them simply. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration . Each letter is created with attention to detail and has a unique role within a composition . [ 1 ]
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