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  2. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .

  3. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...

  4. Makeup brand criticized for creating deep black foundation ...

    www.aol.com/news/makeup-brand-criticized...

    Makeup gurus with darker complexions told NBC News last year that Youthforia’s darker shades looked gray on their skin and lacked the undertones that resemble human skin.

  5. Color analysis - Wikipedia

    en.wikipedia.org/wiki/Color_analysis

    Color analysis (American English; colour analysis in Commonwealth English), also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color ...

  6. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  7. History of cosmetics - Wikipedia

    en.wikipedia.org/wiki/History_of_cosmetics

    In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.

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