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Following the sponsored Lego Hero Factory: Breakout event, the Roblox Corporation and The Lego Group originally had a deal to release another Lego-tie in event on the platform later that same year, but this time, to promote the Lego Star Wars: The Clone Wars line of sets from 2012, that were directly based on the 2008 CGI-animated series of the ...
Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego Toy Story (stylized as LEGO Toy Story) is a Lego theme based on the Disney·Pixar's Toy Story film franchise. [2] [3] The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May 2010, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme.
A promotional Lego System set celebrating Bionicle was released in 2023, featuring brick-built versions of the characters of Tahu and Takua, to which the community responded well. [13] Additionally, fans have engaged in several community-based projects, including creating a "Bionicle Day" for August 10 (stylized as "810NICLE Day"), story and ...