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Plenti launched on May 4, 2015. It allowed shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as supermarket loyalty programs, Plenti was not tied to a single company or credit card issuer. Users could join for free and did not have to be American Express cardholders. [1]
The Wellness+ card is Rite Aid's free shopping rewards card that started nationwide on April 18, 2010. It became a part of the newly launched American Express-backed Plenti rewards program in May 2015, but the Plenti program was discontinued three years later. Rite Aid introduced Wellness+ BonusCash on January 1, 2018.
In late 2010, Rite Aid became a licensed Save A Lot operator when it converted 10 of its existing pharmacies in the Greenville, South Carolina, area to co-branded "Save A Lot/Rite Aid" units. [5] In September 2012, Supervalu announced it would close 22 Save A Lot stores in seven states.
Rite Aid's bankruptcy plan, revised on Thursday, would cut $2 billion in debt and provide $47.5 million to junior creditors, including individuals and local governments who have sued the company ...
This may be because Rite-Aid's James P. Mastrian, who is the Executive Vice President of Marketing, held the same position at Revco from 1994 to 1997. Twins Days , a festival honoring the twin brothers who founded the city of Twinsburg , was the brainchild of Charles R. DeHaven, then Revco's Assistant Vice President of Public Relations .
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