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2. History of makeup in Japan - Wikipedia

   en.wikipedia.org/wiki/History_of_makeup_in_Japan

   In the 1950s, more and more women wanted to look like Caucasian women with a three-dimensional face, and makeup shifted to pinpoint makeup that emphasized the lips and eyes in a Western style. With the spread of color TVs, major cosmetic companies began to focus on commercials in the 1960s, raising awareness of the importance of makeup.

3. Hikimayu - Wikipedia

   en.wikipedia.org/wiki/Hikimayu

   Mikako Tokugawa, wife of Yoshinobu Tokugawa, with hikimayu A poster for the 1953 film Ugetsu.The woman in the foreground has hikimayu.. Hikimayu (引眉) was the practice of removing the natural eyebrows and painting smudge-like eyebrows on the forehead in pre-modern Japan, particularly in the Heian period (794–1185).

4. Japanese female beauty practices and ideals - Wikipedia

   en.wikipedia.org/wiki/Japanese_female_beauty...

   Light, proper use of makeup was ideal. The women of Osaka and Kyoto were ridiculed as they used heavier makeup than the women in Tokyo, considering them to be "yabo" (rough). [7] Slim and fragile women with up turned eyes and narrow faces also began to be the ideal, shifting away from the preference of plumpness. [8]

5. The 6 Japanese Makeup Brands ELLE Editors Love - AOL

   www.aol.com/lifestyle/7-japanese-makeup-brands...

   J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.

6. The #1 Beauty Trend for Women Over 50 in 2025, According to ...

   www.aol.com/1-beauty-trend-women-over-221000170.html

   The #1 Beauty Trend for Women Over 50, According to a Makeup Artist. ... Instead, you can enhance your eyes while keeping the look natural. So, even though black mascara has been the classic, go ...

7. 17 Beauty Tips for Older Women From the World's Top Makeup ...

   www.aol.com/lifestyle/17-beauty-tips-older-women...

   Trish McEvoy, Pat McGrath, and other industry experts share makeup tips and product recommendations that will make older skin appear glowing and ageless. 17 Beauty Tips for Older Women From the ...