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During the weekend Anheuser-Busch offered a $15 rebate on Bud-Light, effectively making it free. [100] However, this was not enough to end the boycott as sales slid 23.6% over the weekend compared to 2022, as rivals such as Coors continued to climb in market share. [101]
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. [ 1 ] The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. [ 2 ]
A source familiar said Anheuser Busch’s terminology change was discussed before the election and is tied to the Super Bowl, a popular beer-drinking weekend and a television event for which A-B ...
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to make the marketing change in order to reflect the pride of the brand. Anheuser-Busch’s CEO asks for beer brands to be labeled ‘American ...
Since 2008, Anheuser-Busch has been owned by Brussels, Belgium-based multinational beer conglomerate Anheuser-Busch InBev. Its portfolio spans beer brands from China and South Korea to South ...
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
While the beer industry has had an up and down 2023, trends for six-packs are trickling into 2024. With the dust still settling from the boycott against Anheuser-Busch InBev (), players like ...
Anheuser-Busch paid $260,000 to Miller's firm in 2023, according to public records. Representatives for Anheuser-Busch didn't immediately respond to a request for comment on the two events.