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White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
The promo single is usually recognized by its limited liner notes and cover artwork as well as its unique catalog number (or the occasional lack thereof). Quite often, vinyl records will be issued in a generic cardboard jacket or white paper sleeve while CDs will be issued in a slimline jewel case or cardboard sleeve.
Record and cassette promo copies typically come in the form of white label records and clear cassettes, respectively, while CD copies typically come in the form of CD-Rs with black-on-transparent labels. Because many commercial cassette releases use identical clear plastic and white print, promo copies are oftentimes distinguished solely by ...
White label may refer to: White-label product, a permitted replication and rebranding of a product; White label record, records with plain white labels attached. White Label Music, an independent record label based in the United Kingdom; White Label, an album by Venetian Snares; White Label Records, an imprint of Mushroom Records
A sampler or promotional compilation is a type of compilation album generally offered at a reduced price to showcase an artist or a selection of artists signed to a particular record label. The format became popular in the late 1960s as record labels sought to promote artists whose works were primarily available in album rather than single ...
The Warner/Reprise Loss Leaders were a series of promotional sampler compilation albums released by Warner Bros. Records throughout the 1970s. Each album (usually a 2-record set) contained a wide variety of tracks by artists under contract to Warner Bros. and its subsidiary labels (primarily Reprise Records); often these were singles, B-sides, non-hit album tracks, or otherwise obscure ...
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