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Evian worked with Virgin Records and EMI in 1998 for the mix album Club Nation. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2. In 2009, Evian launched the advertisement campaign, "Evian Roller Babies".
Her "Roller Babies" campaign for Evian (played to the song Rapper's Delight) made the Guinness Book of Records for being viewed over 75 million times. [2] The agency she co-founded, BETC Euro RSCG, has, in 15 years, become the first French agency and the second most creative in the world (Gunn Report January 2011).
BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members. The agency notably designed campaigns for clients such as Air France, Evian, Lacoste and Canal+, and was voted as the most creative agency for eight consecutive years [1]
Rémi Babinet (born 1957 in Paris, France) [1] is a French creative director, best known for his work on Evian's "Live Young" campaign. [2] His official title is Founding Chairman of BETC and Global Chief Creative Officer of Havas. He is also the author of the book "BETC Paris – Global Advertising Agency".
Mercedes Erra (Managing Director, Havas) is the executive president of Havas Worldwide, and credited with the company's Evian campaign "Roller Babies," which made headlines and a mention in the Guinness Book of World Records for receiving over 75 million views. [11]
Orphan children, mostly teenagers, live in orphanages created by the Protectorate, designed to indoctrinate new recruits into their service. The orphans play a rough sport which is a hybrid of lacrosse and roller-hockey. Playing is the only thing that unites them other than the futile attempts of the Protectorate to control them.
In 1988, Breslow Morrison Terzian and Associates was formed to continue their tradition of excellence. Their best-selling products include: The Animal, Ants in the Pants, Guesstures, Brain Warp, California Roller Baby, Real Talking Bubba, Masterpiece, My Size Barbie, Casey Cartwheel, Jennie Gymnast, Hot Wheels Criss Cross Crash and many more.
A 2004 CD reissue on Bell included four bonus tracks: "Are You Ready for That Rock and Roll" (the original B-side of the "Shang-a-Lang" single); "Bringing Back the Good Times" (B-side of "Summerlove Sensation"); "Bye Bye Barbara" (B-side of "Remember"); and "Hey C.B." which was the B-side of the original UK "Saturday Night" single, released in June 1973 and recorded with Nobby Clark and John ...