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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [19] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
The Peter Hand Brewing Company was an American brewery established in 1891 by Prussian immigrant and American Civil War veteran Peter Hand in Chicago, Illinois.The company is notable for popularizing the light beer recipe it would later sell to Miller Brewing, which thereafter rebranded it "Light Beer from Miller", and, ultimately, Miller Lite. [1]
Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975.
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars. Miller Lite's age-old 'Great Taste, Less Filling ...
Miller Lite is here to make your festive season a little more cheerful — and a lot more beerful. On Tuesday, the Wisconsin-based beer brand announced that it's releasing a limited-edition Miller ...
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]