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The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
The double-swing model of intercultural communication between the East and the West. In D. L. Kincaid (Ed.), Communication theory: Eastern and Western perspectives (pp. 319–329). San Diego, CA: Academic Press. Yoshikawa, M. J. (1988). Japanese and American modes of communication and implications for managerial and organizational behavior.
A slide is a single page of a presentation. A group of slides is called a slide deck. A slide show is an exposition of a series of slides or images in an electronic device or on a projection screen. Before personal computers, they were 35 mm slides viewed with a slide projector [1] or transparencies viewed with an overhead projector.
Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. [1] The theory relies on the concept of persuasion. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. [2] Because of the flexibility of altercasting, it is used frequently in advertising and health promotion.
Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics. [1] Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication. [2]
The double-swing model (also known as the Möbius integration philosophy) is a model of intercultural communication, originated by Muneo Yoshikawa, conceptualizing how individuals, cultures, and intercultural notions can meet in constructive ways. The communication is understood as an infinite process where both parties change in the course of ...