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BrainBees Solutions Limited, d/b/a FirstCry, is an Indian multinational retail company focused on infant, maternity and children's products. [1] [4] The company was founded in 2010 and is headquartered in Pune. It sells products through its website, mobile app and over 1,000 stores, which operate under FirstCry and BabyHug brands. [5]
Infant and toddler clothing size is typically based on age. [1] These are usually preemie for a preterm birth baby, 0 to 3 months, 3 to 6 months, 6 to 9 months, 9 to 12 months, 12 months, 18 months, and 24 months, though there is no industry standard definition for those sizes. [1]
In 2013, Lilliput Kidswear bought clothing worth $5,000,000 (40 Crores BDT) from 22 Bangladeshi garment suppliers. After receiving no payment, Central bank of Bangladesh via Bangladesh government approached the Indian government to solve the issue.
American sizes for baby clothes are usually based on the child's weight. European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight. [5]
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The mother upon delivery is provided with a KCR Kit consisting of 16 items necessary to keep newborn babies warm and hygienic. They are sufficient for three months. The items include: clothes, quality baby soaps, baby oil, baby powder, mosquito nets, toys, napkins, and diapers.