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[citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful because of advertising campaigns and slogans denigrating the straight razor's effectiveness and questioning its safety.
Many modern electric shavers are water-resistant, allowing the user to clean the shaver in water. In order to ensure electrical safety, the charging/power cord for the shaver must be unplugged from it before the unit is cleaned using water. Some shavers are labeled as "Wet/Dry" which means the unit can be used in wet environments, for wet ...
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
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The legend about Gillette is that he realized that a disposable razor blade would not only be convenient, but also generate a continuous revenue stream. To foster that stream, he sold razors at an artificially low price to create a market for the blades.
Generally, circular or cylindrical blades (rotary-type shaver) move in a circular motion and oscillating blades (foil-type shaver) move left and right. Hitachi has produced foil-type shavers with a rotary blade that operates similarly to the blade assembly of a reel-type lawn mower. The first electric razor was built by Jacob Schick in 1928. [29]
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