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Plain style is also evident through other forms of communication such as e-mail communication, captioning on social media and through text messages, however is not as prominent in modern written text. Many political campaigns also employ use of the plain style to convey a clear and concise message to the intended audience.
Plain language focuses on ways of writing a text so that it is clear, concise, pertinent, efficient, and flows well for the reader. [4] The Center for Plain Language states that: "[a] document, web site or other information is in plain language if the target audience can read it, understand what they read, and confidently act on it". [5]
Beyond clarity, graceful sentences and paragraphs are concise, shapely (uninterrupted and coordinated), and elegant (balanced in syntax, meaning, sound and rhythm). In later editions, he discussed ethics of writing understood as a social act between writer and reader and offered steps to produce coherent documents.
In common usage and linguistics, concision (also called conciseness, succinctness, [1] terseness, brevity, or laconicism) is a communication principle [2] of eliminating redundancy, [3] generally achieved by using as few words as possible in a sentence while preserving its meaning.
In literature, writing style is the manner of expressing thought in language characteristic of an individual, period, school, or nation. [1] As Bryan Ray notes, however, style is a broader concern, one that can describe "readers' relationships with, texts, the grammatical choices writers make, the importance of adhering to norms in certain contexts and deviating from them in others, the ...
When writing a document for business and academic purposes, BLUF helps in writing the message and argumentation because it features prominently a main "what" and "so what". Stating the key judgment and significance up front sets up the argument, ensures the message is clear, and highlights why the reader should care about the document.
The term derives from the 16th-century idiom "in plain English", meaning "in clear, straightforward language" [2] as well as the Latin planus ("flat"). Another name for the term, layman's terms, is derived from the idiom "in layman's terms" which refers to language phrased simply enough that a layman, or common person without expertise on the subject, can understand.
It should be written in a clear, accessible style with a neutral point of view. The lead should stand on its own as a concise overview of the article's topic. It should identify the topic, establish context, explain why the topic is notable, and summarize the most important points, including any prominent controversies.