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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
PC World was a British retail chain of mass market computer megastores.Established in November 1991, it became part of Dixons Retail in February 1993, and then part of Dixons Carphone, after the merger of Dixons Retail and Carphone Warehouse in August 2014.
In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
Geek Squad UK: A provider of aftersales and insurance for Carphone Warehouse: 2006 2017 Tech Guys [30] An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow ...
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In March 2020, the company announced that they would be closing all 531 stand-alone UK stores the following month, with sales operations continuing within co-located "shops within shops" at Currys PC World stores and through the website. [28] [3] It was said that this measure was a result of the changing mobile market. [3]
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Primark occupies a 30,300 sq ft unit created by amalgamating nine units on the upper and middle levels of the centre, including the former JJB Sports, Currys.digital (pre-Currys PC World rebrand of Dixons) and Dorothy Perkins stores "upstairs", and the former Poundland unit, food/drink kiosk and the upper level of the former T.K. Maxx store ...