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Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
Hermeneutics – the theoretical underpinnings of interpreting texts, usually religious or literary. Heteroglossia – the use of a variety of voices or styles within one literary work or context. Homeoteleuton – a figure of speech where adjacent or parallel words have similar endings inside a verse, a sentence. Authors often use it to evoke ...
Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric , or phases of developing a persuasive speech, were first codified in classical Rome: invention , arrangement , style , memory , and delivery .
In Burke's use of the word identification he is describing the process by which the speaker associates herself/himself with certain groups, such as a target audience. His idea of "identification" is similar to ethos of classical rhetoric, but it also explains the use of logos and pathos in an effort to create a lasting impression on the auditors.
Pathos is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art.
A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
Ethos is the appeal to ethics or integrity. Pathos is the appeal to emotions; Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in ...
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...