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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
Colleen Corby (born August 3, 1947) is an American retired model. She is best known for her work as a teen in the 1960s, as well as for her modeling work in department store catalogs from the 1960s and 1970s, including those of Sears, JC Penney, Montgomery Ward, and others.
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JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...
The JCPenney mother store in Kemmerer, Wyoming. In 1898, Penney began working for a small chain of stores in the Western United States, called the Golden Rule stores.In 1902, owners Guy Johnson and Thomas Callahan, impressed by his work ethic and salesmanship, offered him a one-third partnership in a new store he would open.
In 1961, J.C. Penney was looking to break into the catalog business, and after failing to reach an agreement with Aldens in October, looked to acquire General Merchandise, who at the time was the country's fifth-largest catalog merchant. A merger proposal was agreed upon in December 1961, with GMC’s acquisition approved in February 1962.
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