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A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product. [ 1 ] When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same symbol is used to mark registered trademarks).
The service mark symbol ℠ (the letters SM in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark. This symbol may be used for service marks not yet registered with the relevant national authority.
The service mark symbol is less commonly used than the trademark sign, especially outside the United States. On social media , the trademark symbol has seen use in an ironic fashion, highlighting a concept as if it were important enough to warrant its own trademark, for example, "Official Bisexual Haircut™".
A trademark is a symbol, word, or words legally registered or established by use as representing a company, product or service. [1] [2] Unregistered trademarks can instead be marked with the trademark symbol, ™, while unregistered service marks are marked with the service mark symbol, ℠.
Question mark: Inverted question mark, Interrobang “ ” " " ‘ ’ ' ' Quotation marks: Apostrophe, Ditto, Guillemets, Prime: Inch, Second ® Registered trademark symbol: Trademark symbol ※ Reference mark: Asterisk, Dagger: Footnote ¤ Scarab (non-Unicode name) ('Scarab' is an informal name for the generic currency sign) § Section sign ...
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
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Trademark distinctiveness is an important concept in the law governing trademarks and service marks.A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character.