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Pokémon Go ' s targeted local advertising has been described by Shoshana Zuboff in The Age of Surveillance Capitalism as an experiment that initiated from Google to move targeted advertising from the digital domain (cost per click) into the physical domain (cost per visit) by the use of sponsored locations. "In the end we recognize that the ...
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Pokémon Go (or Pokémon GO) is an augmented reality mobile game developed by Niantic Labs, based on the Pokémon franchise of Game Freak which began to release in July 2016. The game centers around catching various Pokémon creatures by navigating the in-game map based on the player's actual location and nearby landmarks. [3]
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The company spun out of Google in October 2015 soon after Google's announcement of its restructuring as Alphabet Inc. [8] During the spinout, Niantic announced that Google, Nintendo, and The Pokémon Company would invest up to $30 million in Series-A funding, $20 million upfront and the remaining $10 million in financing conditioned upon the company achieving certain milestones, to support the ...
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The first generation (generation I) of the Pokémon franchise features the original 151 fictional species of monsters introduced to the core video game series in the 1996 Game Boy games Pocket Monsters Red, Green and Blue (known as Pokémon Red, Green and Blue outside of Japan). (Later Pokemon Yellow and Blue were released Nationally)
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