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Ambivalent prejudice is a social psychological theory that states that, when people become aware that they have conflicting beliefs about an outgroup (a group of people that do not belong to an individual's own group), they experience an unpleasant mental feeling generally referred to as cognitive dissonance.
Examples include the Cambodian genocide, the Final Solution in Nazi Germany, the Rwandan genocide, the Armenian genocide, and the genocide of the Hellenes. This scale should not be confused with the Religious Orientation Scale of Allport and Ross (1967), which is a measure of the maturity of an individual's religious conviction.
The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
Interdependence approaches to prejudice reduction are based on psychologist, Morton Deutsch's, theory of interdependence. [2] According to this theory, when two groups realize that they have a common issue that can only be solved by pooling their resources together, they are more likely to engage in cooperative behaviors.
American psychologist Gordon Allport coined this term in his 1954 book, The Nature of Prejudice. [2] Antilocution is the first point on Allport's Scale, which can be used to measure the degree of bias or prejudice in a society. Allport's stages of prejudice are antilocution, avoidance, discrimination, physical attack, and extermination.
Benevolent prejudice is a superficially positive type of prejudice expressed in terms of apparently positive beliefs and emotional responses. Though this type of prejudice is associated with supposedly good things in certain groups, it still results in keeping the group members in inferior positions in society. [1]
For example, James J. Gibson, a founder of ecological psychology, believes that human evolutionary success is enhanced by the ability to analyze social costs and benefits so that humans can recognize and functionally respond to threats and opportunities, and that errors in judgment will be biased toward minimizing costs to reproductive fitness ...
Patricia Grace Devine is a professor of psychology at the University of Wisconsin–Madison, where she was the psychology department chair from 2009 to 2014. [1] She was also the 2012 president of the Society for Personality and Social Psychology.