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There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
[citation needed] Cultural learning can influence the situations that trigger jealousy and the manner in which jealousy is expressed. Attitudes toward jealousy can also change within a culture over time. For example, attitudes toward jealousy changed substantially during the 1960s and 1970s in the United States.
Human behavior is distinct from the behavior of other animals in that it is heavily influenced by culture and language. Social learning allows humans to develop new behaviors by following the example of others. Culture is also the guiding influence that defines social norms.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
When an attitude is not consistent with an individual’s behavior it can lead to an attitude or behaviour change to reduce dissonance. For example a person who smokes but believes smoking is harmful may experience dissonance and as result try to change their attitude to “smoking isn’t that harmful” or they can change their behaviour by ...
The coronavirus pandemic has dramatically altered the way people have lived their lives over the past year. Lockdown has forced people away from pubs, gyms and shops and turned their attentions to ...
Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [2] Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. [3]