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Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. [ 1 ] [ 2 ] Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator).
A social network is a social structure made up of individuals or organizations who communicate and interact with each other. Social networking sites – such as Facebook, Twitter, Instagram, Pinterest and LinkedIn – are defined as technology-enabled tools that assist users with creating and maintaining their relationships.
Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
A defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link. While there is no universally agreed-upon definition of clickbait, Merriam-Webster defines clickbait as "something designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest."
Cyberpsychology (also known as Internet psychology, web psychology, or digital psychology) is a scientific inter-disciplinary domain that focuses on the psychological phenomena which emerge as a result of the human interaction with digital technology, particularly the Internet.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.