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A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21] The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women.
She later sold the bra patent to the Warners Brothers Corset Company in Bridgeport, Connecticut, for $1,500 ($22,814 in today's money). Warner manufactured the "Crosby" bra for a while, but it did not become popular and was eventually discontinued. [21] Warner went on to earn more than $15 million from the bra patent over the next thirty years.
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.
From Airstream trailers and motorcycles to crayons and Stetson hats, many iconic brands and upstarts resist the urge to push all production overseas.
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