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Crushed red pepper or red pepper flakes is a condiment or spice [1] consisting of dried and crushed (as opposed to ground) red chili peppers. This condiment is most often produced from cayenne -type peppers, although commercial producers may use a variety of different cultivars , usually within the 30,000–50,000 Scoville unit range. [ 2 ]
Capsicum annuum, commonly known as paprika, chili pepper, red pepper, sweet pepper, jalapeño, cayenne, or bell pepper, [5] is a fruiting plant from the family Solanaceae (nightshades), within the genus Capsicum which is native to the northern regions of South America and to southwestern North America.
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
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Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. [1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2]
The large, mild form is called bell pepper, or is named by color (green pepper, green bell pepper, red bell pepper, etc.) in North America and South Africa, sweet pepper. The name is simply pepper in the United Kingdom and Ireland. [11] The name capsicum is used in Australia, India, Malaysia, New Zealand. [12]
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
They are then stored by being hung to dry prior to grinding. Once reduced to powder or flakes, the peppers are often mixed with salt and roasted ground coriander seed. [1] Commercially, merkén pepper with only an addition of salt is known as "natural merken" (merkén natural), while "special merkén" (merkén especial) contains coriander seeds ...