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A traditional cotton kurta with wooden cuff-links-style buttons, centre placket opening with chikan, a style of embroidery from Lucknow, India. A kurta is a loose collarless shirt or tunic worn in many regions of South Asia, [1] [2] [3] and now also worn around the world. [4]
Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. [1] The company was founded in 2007-2008 to sell personalized gift items.
In the Punjab region, the kurti is a short cotton waist coat [5] which is buttoned down the front to the waist. In the past, women wore a chain of gold or silver called zanjiri around the buttons. Men wore the zanjiri on the kurta in the Punjab region. [6] Another style of Punjabi kurti is a short version of the anga (robe). [7]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Gopis and cows, late 18th century, cotton plain-weave, dyed and painted with opaque watercolors, gold and silver, 244 cm (96.06″) x 254 cm (100″) Kota school, Rajasthan, "Priests worshipping Krishna as Shrinathji for Mountain of Food festival (Annakuta utsava), c. 1840, 188.5 cm (74.21″) x 144.5 cm (56.88″)