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Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion.While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
It was created as an application that allowed shoppers to create wish lists of their favorite products before matching them with merchants. They also earned revenue with a Pay-per-click model by advertising on Facebook. [4]
As Business of Fashion reported last year, an investigation by a Swiss watchdog group found that in some Shein partner factories, employees worked 12-to-14-hour days and often worked 28 days per ...
Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
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In the 2020s, many companies, including current fast fashion giants such as Shein and Temu, have been using social media platforms such as TikTok and Instagram as a marketing tool. [12] Marketing strategies involving third parties, particularly influencers and celebrities, have become prominent tactics.
Shein and Temu benefit from a tax loophole that exempts packages from tariffs if they are worth less than $800. Some lawmakers have called for an end to this trade provision, targeting Chinese ...