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  2. The Best Foundations For Mature Skin, According To Makeup Artists

    www.aol.com/lifestyle/best-foundations-mature...

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  3. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

  4. Shiseido Said Considering Selling North America Makeup Brands

    www.aol.com/shiseido-said-considering-selling...

    Some of Shiseido’s makeup brands have struggled, especially Bare Minerals, which Shiseido took private in 2010 for $1.7 billion. ... By 2023, Uotani said 80 percent of all sales should come from ...

  5. Shiseido - Wikipedia

    en.wikipedia.org/wiki/Shiseido

    Shiseido store in Hong Kong Shiseido collagen, three types. Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and ...

  6. Anne Hathaway Is Shiseido’s New Brand Ambassador - AOL

    www.aol.com/entertainment/anne-hathaway-shiseido...

    Anne Hathaway for Shiseido. Shiseido/YouTube Anne Hathaway is the new face of Shiseido. The 40-year-old actress was announced as the luxury skincare’s brand ambassador on Wednesday, August 30.

  7. Oshiroi - Wikipedia

    en.wikipedia.org/wiki/Oshiroi

    Kyoto geisha Toshimana holding a Nōh mask, wearing full make-up and a katsura (wig). Oshiroi ( 白粉 ) is a powder foundation traditionally used by kabuki actors, geisha and their apprentices . The word is written with kanji meaning "white powder", and is pronounced as the word for white ( shiroi ) with the honorific prefix o- .

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