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Such mottoes are used in order to "reflect and reinforce" each unit's values and traditions. Mottoes are used by both military branches and smaller units. While some mottoes are official, others are unofficial. [1]: 68–69 Some appear on unit patches, such as the U.S. Army's distinctive unit insignia. [2]
Carter's original concept sheet, with words "Be All That You Can Be", is now part of a permanent collection at the US Army Heritage Center Foundation. In 2023, The U.S Army decided to bring back the slogan for newer recruitment campaigns. [9]
Pakistan Marines (Urdu: پا مير ينز) Motto : (English translation: "And hold fast to the rope of God and do not be divided") Pakistan Coast Guards Motto : Defending and Protecting what is Rightfully Ours) Airport Security Forces Pakistan Motto (Urdu: ہر دم تیار) (English Translation: Always Ready)
A distinctive unit insignia (DUI) is a metallic heraldic badge or device worn by soldiers in the United States Army. The DUI design is derived from the coat of arms authorized for a unit. DUIs may also be called "distinctive insignia" (DI) or, imprecisely, a "crest" or a "unit crest" by soldiers or collectors
United States Army Special Forces distinctive unit insignia; the World War II V-42 stiletto fighting knife in the middle of the unit insignia and 2 crossed arrows is facing point upwards. De oppresso liber is the motto of the United States Army Special Forces .
Heraldic and other military symbols have been used by the U.S. Armed Forces and federal government agencies since the beginning of the American Revolution.However, there was no coordinated military heraldry program until 1919, when an office within the War Department General Staff was established to approve and coordinate coats of arms and insignia of army organizations.