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Coco Chanel, known as the first modern dressmaker, made one of the greatest contributions to style in the 1920s: the two-piece dress. She created two-piece dresses out of jersey (fabric), a comfortable stretchy fabric. [3] The American public was receptive, embracing this relaxed style, which was perfect for the active woman on the go.
Because of the economic crash, designers were forced to slash prices for clothing in order to keep their business afloat, especially those working in couture houses. Designers were also forced to use cheaper fabric and materials, and dress patterns also grew in popularity as many women knew how to sew. Hence, clothing was made more accessible.
The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
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The flapper lifestyle and look disappeared and the roaring '20s era of glitz and glamour came to an end in America after the Wall Street Crash of 1929. [105] Unable to afford the latest trends and lifestyle, the once-vibrant flapper women returned to their dropped hemlines, and the flapper dress disappeared.
Not all flapper fashion was consistent, as hemlines of dresses changed each year: in 1923 gowns were almost floor length whilst in 1925 they became knee length. [11] The term flapper, initially described young, working-class women but overtime it was used to describe any young women who challenged the social standards. [11]
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