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Regulatory focus theory (RFT) is a theory of goal pursuit [1]: 444 formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding people's motivations and perceptions in judgment and decision making processes.
Regulatory mode theory, along with regulatory focus theory was developed by E. Tory Higgins and Arie Kruglanski who are interested in the development of goal-pursuit as well as motivation. The theory depicts two main approaches to situations using locomotion and assessment.
Higgins’ theory of regulatory fit (see Regulatory focus theory) asserts that individuals whose regulatory focus (either a prevention or promotion orientation) aligns with their approach to goal pursuit will demonstrate greater levels of motivation to complete the goal compared to individuals whose approach to goal pursuit is incongruent with ...
Most of his works focus on priming, self-discrepancy theory, and regulatory focus theory. He is also the author of Beyond Pleasure and Pain: How Motivation Works, [ 3 ] and Focus: Use Different Ways of Seeing the World for Success and Influence (with Heidi Grant Halvorson ).
Raison oblige theory; Range–frequency theory; Realistic conflict theory; Reasoned action approach; Reciprocal determinism; Regulatory focus theory; Regulatory mode theory; Reinforcement sensitivity theory; Relational developmental systems; Relational frame theory; Relational models theory; Relational-cultural therapy; Remote Associates Test ...
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Regulatory focus in the life story: Prevention and promotion as expressed in three layers of personality. Journal of Personality and Social Psychology, 106, 169–181
Regulatory focus theory, a psychological theory; Relational frame theory, a psychological theory; Remote field testing, a materials testing method with low-frequency AC; Request for tender, an invitation to product or service suppliers; Revisable-Form Text, part of IBM's Document Control Architecture (DCA)