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Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
The competition was first introduced in 1978 on CBS Sports and is run by Varsity Spirit. The University of Alabama won the most recent co-ed event in 2025, winning their fourth title. [2] The 2025 all-girl competition was won by the University of Mississippi, their first ever title. [3]
He is the founder of the Universal Cheerleading Association (UCA) and Varsity Spirit (along with its parent, Varsity Brands). [citation needed] He is the founder and current president of the International Cheer Union (ICU), the world governing body of the sport of cheerleading, as well as founder and chairman of The New American Populist. [1]
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
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