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From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." [12] The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now." [12] In 1996, Hanes was a major sponsor of the Atlanta Olympics.
[11] [12] On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
Less than $10 for a quality pair of shorts is a pretty sweet deal, and right now, these are down to $9 in black — such a bargain (over 50% off!) that you can pick up some other on-sale colors ...
2003 – Acquired Kolotex hosiery [16] and Sachi women's footwear. [17] 2004 – Listed on the Australian Stock Exchange and New Zealand Stock Exchange. [18] 2005 – Obtained Merrell Footwear distribution licence. [19] 2005 – Acquired Sheridan business including Actil and Arthur Ellis (Homewares New Zealand and Everwarm Survival businesses ...
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