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Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...
Paul T. Buchheit (born November 7, 1977) is an American computer engineer and entrepreneur who created the email service Gmail.He developed the original prototype of Google AdSense as part of his work on Gmail.
Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on Google Search, its YouTube video service, the Google Play app store, and AdSense website publisher partners. [12] [13] [14]
Founders Sergey Brin and Larry Page advised that workers "spend 20% of their time working on what they think will most benefit Google". [21] Susan Wojcicki utilised her time to create their product AdSense. [22] Finally, developer Krishna Bharat created Google News as an individual pursuit and hobby. [citation needed]
Google Workspace (formerly G Suite until October 2020 [199]) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.
Google ARDA project – stand for automated retinal disease assessment. It is an AI tool to help doctors detect retinal disease. Google Care Studio – tool for clinicians to search, browse and see highlights across a patient's broader electronic health record. Google Fit – health-tracking platform.
The AdSense and AdWords APIs, based on the SOAP data exchange standard, allow developers to integrate their own applications with these Google services. The AdSense API allows owners of websites and blogs to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers programmatic access to their AdWords accounts and campaigns.