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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
Southwest began planning international service when it acquired AirTran Airways, which already served international destinations.Southwest's first approach to international service came on April 19, 2012, when it signed a contract with the Amadeus IT Group to launch an international reservation system.
In 1980, Southwest expanded north to Tulsa and Oklahoma City and west to Albuquerque; in 1982, north to Kansas City and west to Phoenix, Las Vegas and California. Flights to Denver started in 1983 (and ended in 1986), to Little Rock 1984, to St Louis and Chicago–Midway in 1985, to Nashville in 1986 and to Detroit Metro and Birmingham in 1987.
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AirTran Airways was a low-cost airline in the United States that operated from 1993 until it merged with Southwest Airlines in 2014.. Headquartered in Orlando, Florida, AirTran Airways was established in 1993 as Conquest Sun Airlines by the management of two small airlines, Destination Sun Airways and Conquest Airlines, with Conquest Airlines co-founder Victor Rivas being heavily involved in ...