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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.
Data blending is a process whereby big data from multiple sources [1] are merged into a single data warehouse or data set. [ 2 ] Data blending allows business analysts to cope with the expansion of data that they need to make critical business decisions based on good quality business intelligence . [ 3 ]
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Below an example is given of an application of the product line engineering process, based on a real experience of Nokia. Nokia produces different types of products. Among them is a mobile phones product family, currently containing 25 to 30 new products every year.
It helps connect retailing and manufacturing channels to counter complex challenges in managing and maintaining product data quality. In terms of company information technology infrastructure, this means having a PIM platform running over or alongside a database with an application server, and/or XML-based exchange of product information. This ...
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Multi-vari charts were first described by Leonard Seder in 1950, [1] [2] though they were developed independently by multiple sources. They were inspired by the stock market candlestick charts or open-high-low-close charts. [3] As originally conceived, the multi-vari chart resembles a Shewhart individuals control chart with the following ...