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  2. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    A "must-have" value is a value you have acted on or thought about in the previous 24 hours (this value item would receive a score of 6 or 7 on the Schwartz scale). A "meaningful" value is something you have acted on or thought about recently, but not in the previous 24 hours (this value item would receive a score of 5 or less). [17]

  3. Values scale - Wikipedia

    en.wikipedia.org/wiki/Values_scale

    Terminal values are beliefs or conceptions about ultimate goals of existence that are worth surviving for, such as happiness, self-respect, and freedom. [8] The value survey asks subjects to rank the values in order of importance to them. [7] The actual directions are as follows: “Rank each value in its order of importance to you.

  4. Inglehart–Welzel cultural map of the world - Wikipedia

    en.wikipedia.org/wiki/Inglehart–Welzel_cultural...

    Societies that embrace these values have high levels of national pride and a nationalistic outlook. [2] Secular-rational values have the opposite preferences to the traditional values. Societies that embrace these values place less emphasis on religion, traditional family values and authority. Divorce, abortion, euthanasia and suicide are seen ...

  5. Hofstede's cultural dimensions theory - Wikipedia

    en.wikipedia.org/wiki/Hofstede's_cultural...

    In 1965 Hofstede founded the personnel research department of IBM Europe (which he managed until 1971). Between 1967 and 1973, he executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation: he compared the answers of 117,000 IBM matched employees samples on the same attitude survey in different countries.

  6. Rokeach Value Survey - Wikipedia

    en.wikipedia.org/wiki/Rokeach_Value_Survey

    The Rokeach Value Survey (RVS) is a values classification instrument. Developed by social psychologist Milton Rokeach , the instrument is designed for rank-order scaling of 36 values, including 18 terminal and 18 instrumental values. [ 1 ]

  7. Values in Action Inventory of Strengths - Wikipedia

    en.wikipedia.org/wiki/Values_in_Action_Inventory...

    The six core values are the broadest category and are, “core characteristics valued by moral philosophers and religious thinkers”. [ 1 ] : 13 Peterson and Seligman then moved down the hierarchy to identify character strengths, which are “the psychological processes or mechanisms that define the virtues”.

  8. VALS - Wikipedia

    en.wikipedia.org/wiki/VALS

    VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

  9. World's Smallest Political Quiz - Wikipedia

    en.wikipedia.org/wiki/World's_Smallest_Political...

    The Quiz is composed of two parts: a diagram of a political map; and a series of 10 short questions designed to help viewers quickly score themselves and others on that map. The 10 questions are divided into two groups, economic and personal, of five questions each. The answers to the questions can be Agree, Maybe or Disagree.