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  2. Learfield - Wikipedia

    en.wikipedia.org/wiki/Learfield

    Learfield (often stylized as LEARFIELD) is a collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country.

  3. College athletics in the United States - Wikipedia

    en.wikipedia.org/wiki/College_athletics_in_the...

    Illustration of a Nebraska Cornhuskers football player published on a 1904 Yearbook. College athletics in the United States or college sports in the United States refers primarily to sports and athletic training and competition organized and funded by institutions of tertiary education (universities and colleges) in a two-tiered system.

  4. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [7] Sports marketing is divided into three sectors.

  5. With NIL era ending, college sports is on verge of seismic ...

    www.aol.com/sports/nil-era-ending-college-sports...

    Ohio State operates the richest athletic budget in the country ($275 million) and has one of the biggest student-athlete populations and sports sponsorships of any major conference school (about ...

  6. Sports At Any Cost - The Huffington Post

    projects.huffingtonpost.com/ncaa/sports-at-any-cost

    Many colleges that heavily subsidize their athletic departments also serve poorer populations than colleges that can depend more on outside revenue for sports. The 50 institutions with the highest athletic subsidies averaged 44 percent more Pell Grant recipients than the 50 institutions with the lowest subsidies during 2012-13, the most recent ...

  7. Upset at college football players profiting on sport? Get on ...

    www.aol.com/upset-college-football-players...

    Excuse me if I’m not buying Larranaga’s college sports isn’t what it once was exit interview. He’s right, it’s not — and never will be again. So get on the train, or get run over by it

  8. Sports At Any Cost: Take Our College Sports Subsidy Data

    projects.huffingtonpost.com/ncaa/reporters-note

    College sports yield indelible moments that unite campuses and provide a path to a quality higher education for thousands of students who might otherwise not be able to afford it. Many of the people we interviewed, including legendary coach Bill Curry, have devoted their careers to college athletics — but worry that too many schools are ...

  9. With the future of college sports uncertain, one thing is ...

    www.aol.com/sports/future-college-sports...

    Multiple commissioners of the “Other 28” told Yahoo Sports this week that they do not expect many of their schools to opt into the concept of sharing revenue with athletes.

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