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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    In addition to purchasing products, consumers can get advice and help from "Creative Pros" – individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, [35] with Ahrendts commenting that the goal is to make Apple Stores into "town squares ...

  3. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".

  4. Apple Industrial Design Group - Wikipedia

    en.wikipedia.org/wiki/Apple_Industrial_Design_Group

    The group was established so that Apple could design more in-house products, rather than relying on external design firms. Steve Jobs wanted to be a part of the design process which was not a very practical thing to do when utilizing external design agencies. Having an in-house design group allowed for changes to be made more efficiently, all ...

  5. The Debate Behind Apple's Creative Genius - AOL

    www.aol.com/news/2012-04-03-the-debate-behind...

    In this audio segment, Lehrer discusses how Apple has succeeded by fostering a corporate. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us ...

  6. Is Apple Abandoning Creative Professionals? - AOL

    www.aol.com/2011/11/06/is-apple-abandoning...

    For years, creative professionals have relied on Apple (NAS: AAPL) desktops as their go-to tool. However, the company hasn't updated the Mac Pro -- the company's top-of-the-line workstation -- in ...

  7. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple has aired many advertisements promoting the different models of the iPhone since its initial release in 2007. This company is well known for their advertisements and marketing strategy. Apple segments its customer base by using behavioral, demographic, and psychographic factors. [14]

  8. Jony Ive - Wikipedia

    en.wikipedia.org/wiki/Jony_Ive

    Apple announced on 27 June 2019 that Ive would depart the company, stating that he would start an independent firm named LoveFrom, along with fellow designer Marc Newson, that would work with Apple as its primary client. [33] [34] LoveFrom is known to keep a low profile. [35] Partners in LoveFrom include Marc Newson and Peter Saville. [36]

  9. A new Apple ad is sparking backlash from viewers who say it ...

    www.aol.com/apple-ad-sparking-backlash-viewers...

    An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message.