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The Greatest Salesman in the World is a book, written by Og Mandino, that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. The book was first published in 1968, and re-issued in 1983 by Bantam. A hardcover edition was published by Buccaneer Books in ...
The Art of the Sale - Learning From The Masters About The Business Of Life is a non-fiction book by the author and journalist Philip Delves Broughton. He also authored the bestseller Ahead of the Curve. The book was published by Penguin Press in 2012. It analyses the role of persuasion in everyday life and the qualities of effective salespeople.
The Maysles brothers wanted to be the first to make a nonfiction feature film (which turned out to be Salesman) after learning that Truman Capote had made the claim that his newly released book In Cold Blood was a nonfiction novel. The film was made on a low budget; just under seven minutes into the film, one of the two cameras used can be seen ...
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Léon is an Italian-American hitman (or "cleaner", as he refers to himself) working for a mafioso named "Old Tony" in the Little Italy neighborhood of New York City. One day, Léon meets Mathilda Lando, a lonely twelve-year-old who lives with her dysfunctional family in an apartment down the hall from Léon and has stopped attending class at her school for troubled girls.
The Professional is the 38th book in Robert B. Parker's Spenser series and first published in 2009. Spenser investigates a man who is blackmailing the wives of Boston's wealthiest men. [ 1 ]
Lasker had believed that advertising was news, but Kennedy told him, "[N]ews is a technique of presentation, but advertising is a very simple thing. I can give it to you in three words, it is 'salesmanship in print'". [9] [1] The pair used this concept with the 1900 Washer Co. (later Whirlpool). Their campaign was so successful that, within ...
The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.